Search Engine Optimization (SEO)

Help People Find You On The Web

f you build it, they will come, right?

Not if you show up on page 199 of the Google results page.

Truth is, if you can’t make the first three pages of the search results for your specific specialty, your site will not be seen. For example, a query for “Engine Repair Jacksonville Florida” yields 564,000 search results. Poor RPM Automotive on page 11 never had a chance. That traffic – and that money – went to another company who did a better job of engineering their site so that they came out on top.

The fight for the top of Google, and other search engines, is nothing new. Since the beginning, web developers have tried one trick after another to get in the top of the search engine rankings. In the old days webmasters would print their keywords over and over in the same color as the background, so the search engines would think their content was relative. Google, and other search engines, eventually eliminated this practice by banning these sites. Companies like Web Position sprang up, which ran thousands of queries to rank their customer’s site compared to their competitors, and by counting the keywords in various parts of the web page, could tell a webmaster which changes to make to outrank the competition; Google recently banned such companies from using these techniques. Still the battle for the top positions rages on.

These days, there is no substitute for good old fashioned knowledge and hard work. A savvy web developer now is familiar with Google’s algorithms and where and how keywords should be placed for the highest visibility. Attention is now paid to Key Word research before the site is ever created, and much attention should be paid to ever changing search engine criteria. One’s link depth (the number of links down a search engine will track) matters as much now as the keywords did ten years ago. In this ever changing, highly competitive landscape, the value of a web developer is directly rated to their knowledge of search engine technologies.

With modern software, almost anyone can produce a beautiful web site, but if a website’s value is to be based on its ability to bring in new customers – and new business revenue – it’s visibility in the search engine’s matters much more than how pretty the site is.

The advent of social media and Search Engine Marketing (SEM) opens new doors and windows to a global economy. The businesses that recognize this and use sound SEO and SEM strategies, including Social Networking, Corporate Branding and Affiliate Marketing – always begun with a market segment marketing strategy – are the ones that will be most successful in the years to come.

To quote SEO Analyst William Harris,

“The Internet is a tool enabling businesses to reach literally millions of new customers each month. The Internet is redefining the relationship between businesses and consumer; for the first time in history, a small to medium sized company can now reach all over the globe to share information about its products and services. Now your business can advertise and reach customers on a global scale that just a few years ago was available to only a handful of large corporations. One advantage to advertising on the Internet is the fact that it is always on. Your business image is shared twenty-four hours a day, seven days a week."

Another advantage is that the Internet is enabling consumers to purchase from companies outside their geographical location; many items that were once available only in certain areas now are available worldwide thanks to the Internet. I believe the Internet will continue to dramatically change the way we purchase and use the products and services we use daily.”

At Arachnid Creations, our developers have worked and studied with the top SEO and SEM experts in the industry and are truly leaders in the Search Engine Optimization (SEO) industry. We can take you step by step through the creation and implementation of an effective Internet Marketing Strategy. Instead of making short term, off the cuff decisions about your site, we can lead you through a comprehensive review of markets and opportunities and then make long term strategic decisions about which actions and content will result in relevant, targeted traffic. In the end, the goal is to make the cash register ring by reaching relevant customers and offering them what they want and need.

So, if you build it, will they come? Perhaps; perhaps not. But if we build it, they will most definitely come!

For more information, please see our blog about the "Ten Steps of SEO"

Please email us or call us at 760-618-1006.