Arachnid Creations Offers a Range of Internet Marketing Services.

The next big thing involves combining two or more applications into one new mutant application that is customized for your business' specific needs.

API’s – or Application Programing Interfaces – are simply a means for two disparate software systems or applications to work together. One example might be the StreamSend API, which enables their customers to integrate their services into their client’s customized websites so that everything happens in one smooth process.

Imagine, for example, combining Google Maps with a realtor’s feed of multiple listings in her market, combined with school district borders and educational rankings. There are hundreds, perhaps thousands, of API’s available. FaceBook, Twitter, Google Maps, and PayPal are just a few of the examples, making the end possibilities almost limitless.

So what do you want to do? Bet there’s an API for that!

Whether you need to use the FaceBook API, Twitter’s, or any of countless others, our developers can quickly and cost-effectively develop a plug-in to fit your needs. Send us an email and let us know what you want to do!

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The first impression for an Internet visitor of your company, obviously, is your web site. This is likely your first and last chance to make a favorable impression on that potential customer; it is said that “Image is everything.”

However, aesthetic value, by itself, is not enough. Great web design goes far beyond that, and that is where many web programmers miss the mark. Your site should highlight your brand and company feel, effectively communicate your mission, and be appealing to your potential customers. Even with that said, if you appear so far down in the search engines that no one ever finds your site, what good is it? It is necessary for your site to be optimized in such a way that you rank well in the search engines (e.g. at the top of the rankings instead of the bottom).

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If you build it, they will come, right?

Not if you show up on page 199 of the Google results page.

Truth is, if you can’t make the first three pages of the search results for your specific specialty, your site will not be seen. For example, a query for “Engine Repair Jacksonville Florida” yields 564,000 search results. Poor RPM Automotive on page 11 never had a chance. That traffic – and that money – went to another company who did a better job of engineering their site so that they came out on top.

The fight for the top of Google, and other search engines, is nothing new. Since the beginning, web developers have tried one trick after another to get in the top of the search engine rankings. In the old days webmasters would print their keywords over and over in the same color as the background, so the search engines would think their content was relative. Google, and other search engines, eventually eliminated this practice by banning these sites. Companies like Web Position sprang up, which ran thousands of queries to rank their customer’s site compared to their competitors, and by counting the keywords in various parts of the web page, could tell a webmaster which changes to make to outrank the competition; Google recently banned such companies from using these techniques. Still the battle for the top positions rages on.

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Social Media Marketing is much less about a campaign then about having a conversation with your existing and potential customers. It enables two-way communication that allows you to get feedback about how your business message is being received in real time. Further, considering that 95 million people are currently estimated to be using some form of social media, the opportunity to tap into this pool of potential customers is unique. If Social Media Marketing is implemented successfully, it can dramatically increase website traffic. Further, considering that Social Media is free and easy to use, it is a resource that cannot be overlooked in today’s business environment.

We can help you identify which online communities your business can benefit from and help you to driver powerfully relevant traffic to your business, resulting in more leads and more sales. By implementing a Social Media Strategy as part of a comprehensive Internet Marketing Strategy, we can help you define, focus and disseminate your business message while building a meaningful relationship with your potential customers.

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A successful corporate brand can be measured by its coherence between what top management seeks to accomplish (their strategic vision), what their employees know and believe, and how it is perceived by external entities. The function of branding, or in this case E-Branding, is to promote communication across all levels and methodologies consistent with management’s strategic vision so that potential customers are hearing the message intended from the top.

At Arachnid Creations, we understand the importance of this and work tirelessly to promote your message and persona in every aspect of your Internet Presence. Every new web site, email campaign, and social network campaign begins with the creation of an Internet Marketing Strategy plan so that your logo, signature, web site, newsletters, blog, press releases and social networking presence all work together to present a strong, well-executed persona. Every data point, document and advertisement is designed to associate your name with quality in the eyes of existing and potential customers. When your brand is demonstrated in a clear, convincing manner you are much more likely to be remembered by potential customers and existing customers will be much more likely to do business with you in the future.